Twelve tools sounds like a lot. You don't need all of them, and you don't need them all at once. This page shows your first week, which tools stand alone, and where to start based on the problem in front of you.
A typical rollout for a team starting from scratch. Most steps take minutes, not days; the calendar spread is mostly waiting on scheduled scans to produce their first results.
Run Ledger against your GTM container for an instant audit of every tag, trigger, and consent setting. Open Score and work through a structured assessment of your tracking health. No payment, no trial clock.
Sync your GTM container so Auditor can see what's deployed, or let AutoTag generate tags, triggers, and consent settings for the platforms you use. Collecting server-side? Set up an Echo pipeline and connect your CMP.
Create an Auditor validation for your most important flow (a checkout, a lead form) and schedule it. Run a Pulse scan to check your consent banner, pre-consent tracking, and cookies against what your CMP promises.
Point Observer at GA4 and set threshold rules on the metrics you care about. From now on, a drop in purchases or a spike in (not set) values emails you instead of hiding in a report.
Pull GA4, ad platform data, and Echo events into Lens tables and lay them out on a board you can share. From here, the platform runs continuously: validations on schedule, monitors watching, alerts when anything drifts.
Every TagPipes tool works on its own. Some get better together. There is no forced bundle and no tool you must buy first.
The one true pipeline: AutoTag deploys → Auditor and Pulse validate → Echo collects → Observer monitors → Lens reports → Shield governs. See the platform overview for the full lifecycle.
"My conversion numbers look wrong."
Validate every pixel against real user flows and get alerted when something breaks. If it's already broken and you want it fixed for you, our Tracking Fixes service takes over.
"I need to deploy or migrate pixels."
Generate GTM tags, triggers, and consent settings for 15+ platforms instead of building them by hand.
"I'm worried about consent compliance."
Continuously scan your site for consent issues and pre-consent tracking. Add Shield to handle the privacy requests that come in.
"Browser tracking is losing my events."
Collect events server-side, in a privacy-first way that honors your CMP and users' consent choices, and route them to 13 destinations.
"My data lives in ten different places."
Pull GA4, ad platforms, Echo events, CSVs, and warehouse data into unified tables, dashboards, and shareable reports.
"I find out about drops weeks late."
Set threshold rules on your GA4 metrics and get an email within hours of an anomaly, not at the end of the quarter.
"We're drowning in privacy requests."
Branded intake forms, automatic legal deadlines, identity verification, and an audit trail you can hand a regulator.
"I honestly don't know where to start."
Run the free assessment and the free GTM audit. Twenty minutes later you'll know exactly which of the problems above you actually have.
Tell us what your stack looks like and we'll point you at the right first tool. No pitch for eleven others.