Observer monitors your analytics and alerts you the moment something looks wrong. No more finding out about data issues in your monthly report.
Connects to GA4 and Adobe Analytics. Setup takes 10 minutes.
Conversions dropped 40% two weeks ago. Nobody noticed. Now you're explaining it to the CMO.
GA4 shows you data. It doesn't tell you when something's wrong. You have to notice it yourself.
A tracking bug compounds every day it goes undetected. A week of bad data is a week of bad decisions.
Observer watches your key metrics and tells you when something unexpected happens. Think of it as a smoke detector for your analytics.
GA4, Adobe Analytics, or custom data sources.
'Alert me if conversions drop more than 20%'.
Instant email alerts when metrics fall outside ranges.
If you can see it in your analytics, Observer can monitor it.
Purchases, sign-ups, form submissions, downloads
Sessions, users, page views, bounce rate
Transaction value, average order value, revenue by channel
Time on site, pages per session, scroll depth
Conversion rate by source, ROAS indicators
Anything you track in GA4 or Adobe. Plus trend analysis to visualize how your metrics change over time.
Find out about drops in hours, not weeks. Monitor trends over time to spot patterns before they become problems.
Catch and fix issues before anyone else notices
Know immediately if tracking breaks during a push
Automated monitoring means no manual dashboard checks
No SQL, no code—just pick metrics and set thresholds
Connects to GA4 and Adobe Analytics out of the box
All plans include onboarding support.
Know the moment something goes wrong with your data.