Pull in data from anywhere: GA4, Google Ads, Search Console, Adobe Analytics, BigQuery, Olo, your own S3 bucket, CSV uploads and your Echo event stream. Build tables, boards and shareable reports without SQL or spreadsheets.
17 source types, one column-store warehouse, a database per customer.
Ad platforms, analytics tools, CRMs, CSV exports, event streams. Your data is scattered across a dozen systems with no unified view.
Waiting for an analyst to pull data, join spreadsheets, and build a report? By the time it arrives, the decision has been made.
Different teams pull different numbers from different tools and get different answers. Nobody trusts the data.
Connect any data source, build custom views, and share reports with anyone, all without writing a single query.
GA4, ad platforms, Echo events, CSV uploads, CRM exports, and any data feed.
Create tables, filter dimensions, and build dashboards with drag-and-drop tiles.
Generate password-protected public reports your team and clients can access anytime.
Analytics platforms, ad accounts, warehouses, event streams, files and your own storage. Plus three composite types that build a table out of the tables you already have.
Sessions, conversions, revenue and engagement, synced on your schedule. Backfill up to 400 days.
Cost, clicks, conversions and ROAS across Search, Display, Shopping and Performance Max.
Queries, pages, clicks and impressions, with backfill up to 480 days.
Report suites, segments and report data, alongside GA4 in the same board.
Point at a table, a wildcard set of tables, or write the SQL yourself.
Your server-side event stream lands in Lens directly, so events and spend sit in one place.
Order export flattened into reportable rows at the grain you choose. Built for restaurant groups running white-label ordering.
Upload a spreadsheet of offline sales, targets or store metadata, or type a small table in by hand.
Read from a bucket you own using role assumption and an external id, so the data never has to be handed over.
Line-delimited JSON dropped in storage, picked up on a schedule.
Any JSON endpoint, with cursor and page pagination handled for you. This is how most other platforms get connected.
Bring anything Airbyte can reach into a Lens table.
Three composite source types that build a new table from tables you already have, without exporting anything.
Platforms without a dedicated connector, Meta and TikTok among them, come in through the REST API source or Airbyte. If it produces JSON on a schedule, Lens can hold it. Full list on the integrations page.
Lens rows live in a column-store database, with a separate database for every customer. Dashboards return faster, large datasets stay affordable, and reporting volume stops being the thing that decides what you are allowed to track.
Your rows sit in your own database, not a shared table with a company column on it.
The storage layer was rebuilt specifically so that adding more data does not become the reason to stop collecting it.
Repeated board queries are cached, and each table syncs under its own lock so a long run never trips over the next one.
Lookups publishes a table as a key/value API your website, tag manager or app can call in single-digit milliseconds. Declare the key columns, get an endpoint with its own access key and an allowlist of the sites permitted to call it. Product catalogues, store locators, pricing matrices, loyalty tiers.
See LookupsLine, bar, area, table, KPI, donut, funnel and map tiles, arranged how you want them
A link anyone can open, with an optional password. The public report renders the same board, not a stripped-down copy
Per-table schedules with hour, day and timezone, backfill windows, and an alert when a table goes stale
Combine sources on shared dimensions, reshape them, or stack them, all as tables in their own right
Derived dimensions, calculated metrics, ratio metrics, segments and reusable groupings, without formulas in a spreadsheet
Year-on-year and period comparison overlays, health bands on a tile, and CSV export of any table or view
All plans include onboarding support.