TagPipes + Meta
Connect your Meta ad account and see Meta performance next to your website analytics.
Lens: Meta Ads reporting
Today you connect an ad account by pasting a Meta access token into Settings > Security & Access.
Coming soonOne-click Connect Meta: you click Connect Meta in Settings > Security & Access, sign in with Facebook and grant TagPipes read-only access to your ad reports.
TagPipes then pulls daily performance from the ad accounts you connected: spend, impressions, clicks and link clicks at campaign or ad level, plus one conversion type you choose per table. The data lands in your own private workspace, where you use it in Lens tables, dashboards and shareable reports, next to your website analytics.
Access is read-only. TagPipes does not create, edit, pause or delete ads, campaigns or budgets.
More on Lens: Lens product page.
Other ways TagPipes works with Meta
Two more modules send data to Meta or set it up in your tag manager.
Echo: Meta Conversions API
Echo sends your own website conversion events server-side to your Meta pixel through the Conversions API, using credentials you provide. Instagram is covered by the same Conversions API path. Echo product page
AutoTag: Meta Pixel tags in GTM
AutoTag generates Meta Pixel tags in Google Tag Manager, alongside the tags for your other platforms. AutoTag product page
How your Meta data is handled
- Each client sees only data from the Meta ad accounts they connected themselves.
- Your Meta data is never shared with other TagPipes customers.
- You can disconnect Meta at any time in Settings > Security & Access.
Read the Privacy Policy and the Terms of Service.
TagPipes monitors, configures and reports. It does not determine legal compliance and does not provide legal advice. Output is informational and reflects observed state at the time of observation. Rawsoft's expertise is technology, not law; please confirm any regulatory interpretation with your own counsel.
See your Meta numbers next to your site analytics.
Sign up and connect Meta from Settings > Security & Access, or ask us for a walkthrough first.
Already have an account? Log in.