Marketing and analytics vendors
What 18 common marketing, analytics and consent vendors do on a website, and how to recognize each one by its scripts, requests and cookies.
Analytics
Advertising
- Criteo OneTagCriteoDetected on 0.34% of sites scanned
- DoubleClick and FloodlightGoogleDetected on 11% of sites scanned
- Google AdsGoogleDetected on 12% of sites scanned
- LinkedIn Insight TagLinkedInDetected on 1.1% of sites scanned
- Meta PixelMetaDetected on 13% of sites scanned
- Microsoft Advertising UETMicrosoftDetected on 0.99% of sites scanned
- Pinterest TagPinterestDetected on 0.46% of sites scanned
- TikTok PixelTikTokDetected on 0.76% of sites scanned
Tag management
Consent management
Behavior analytics
Email and SMS marketing
Customer data platform
About this reference
Each entry explains what a marketing, analytics or consent vendor's tag is, what teams use it for, which scripts and hosts it loads, the cookies attributed to it, and how to recognize it on a site. Facts are checked against the vendor's own documentation.
Detection rates are TagPipes scan data: 41,162 public websites scanned between August 11, 2026 and September 13, 2026, matched against the TagPipes Vendor Registry. Websites of TagPipes customers are excluded and no individual site is named.
Know when a tag stops firing
TagPipes Auditor checks with real browsers that your marketing pixels fire with the right parameters, and alerts you when tracking breaks. Pulse checks how marketing tags behave against your consent banner.
TagPipes monitors, configures and reports. It does not determine legal compliance and does not provide legal advice. Output is informational and reflects observed state at the time of observation. Rawsoft's expertise is technology, not law; please confirm any regulatory interpretation with your own counsel.