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LinkedIn Insight Tag

LinkedIn's website tag. It enables campaign reporting, conversion tracking and website retargeting for LinkedIn Ads.

LinkedIn Insight Tag at a glance

Company
LinkedIn
Category
Advertising
Tag script
https://snap.licdn.com/li.lms-analytics/insight.min.js
Sends data to
px.ads.linkedin.com
JavaScript object
_linkedin_partner_id
Cookies
5 attributed to LinkedIn Insight Tag in the TagPipes Vendor Registry

LinkedIn's help pages describe the tag and its cookie table lists the cookies, but the tag code is generated inside Campaign Manager. The script URL, request host and partner ID variable are listed as commonly found in that generated code.

What LinkedIn Insight Tag is

LinkedIn describes the Insight Tag as a lightweight piece of JavaScript added to a website. It enables campaign reporting, conversion tracking and website retargeting for LinkedIn ad campaigns.

LinkedIn's cookies, such as bcookie, lidc and li_sugr, are set on linkedin.com, so on other sites they appear as third-party cookies.

What marketers use it for

B2B marketers use it to count conversions from LinkedIn campaigns and retarget site visitors. It also provides aggregate insights about the LinkedIn members who visit a site.

How to recognize LinkedIn Insight Tag on a site

  1. Open the site in Chrome, open DevTools (F12, or Cmd+Option+I on a Mac) and go to the Network tab.
  2. Reload the page and type linkedin into the filter box. Look for the script from snap.licdn.com and requests to px.ads.linkedin.com.
  3. In the Console tab, type window._linkedin_partner_id and press Enter. If it returns a number, the Insight Tag's partner ID is set on the page.
  4. In Application, then Cookies, look for bcookie, li_sugr, lidc, AnalyticsSyncHistory. Some cookies only appear after a consent choice or a specific action.

Cookies associated with LinkedIn Insight Tag

Also attributed to LinkedIn Insight Tag by the TagPipes Vendor Registry: AnalyticsSyncHistory, UserMatchHistory.

What TagPipes observed

1.1%

of sites scanned had LinkedIn Insight Tag detected

TagPipes scanned 41,162 public websites between August 11, 2026 and September 13, 2026, loading up to three pages per site in a real browser as a first-time visitor, and matched what loaded against the TagPipes Vendor Registry. That is how TagPipes recognizes LinkedIn Insight Tag: by the hosts its tag loads from and the cookies attributed to it.

Observed TagPipes scan data, not a figure published by LinkedIn. Websites of TagPipes customers are excluded and no individual site is named. Snapshot dated September 13, 2026.

Sources

What it is, what it is used for, and its scripts, hosts and JavaScript objects were checked against the vendor documentation above on . The detection rate is TagPipes scan data from September 13, 2026, not a value published by the vendor. Browse all vendors.

Know when a tag stops firing

TagPipes Auditor checks with real browsers that your marketing pixels fire with the right parameters, and alerts you when tracking breaks. Pulse checks how marketing tags behave against your consent banner.

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TagPipes monitors, configures and reports. It does not determine legal compliance and does not provide legal advice. Output is informational and reflects observed state at the time of observation. Rawsoft's expertise is technology, not law; please confirm any regulatory interpretation with your own counsel.