Echo collects and routes your marketing events server-side, honoring user consent and CMP configurations while ensuring your conversion data stays accurate and complete.
Privacy-first. Integrates with OneTrust, Cookiebot, and all major CMPs.
Browser restrictions, privacy features, and network issues cause client-side pixels to drop events. Your ad platforms are optimizing on incomplete data.
GDPR, CCPA, and new state laws require consent-aware data collection. Client-side pixels weren't built for this. Server-side was.
Every marketing pixel adds JavaScript to your page. More scripts mean slower load times, worse Core Web Vitals, and lower ad quality scores.
Echo collects your event data server-side, honoring consent at every step. Your data stays complete, accurate, and privacy-compliant.
A single, privacy-aware script replaces dozens of client-side pixels. Honors your CMP from the first pageview.
Events are sent through our secure infrastructure, respecting consent state before reaching any destination.
Meta, Google, TikTok, and more receive accurate, consent-compliant conversion data via their official server-side APIs.
Echo routes your consent-compliant data to all your platforms simultaneously. One collection point, twelve destination types, no per-destination fee.
Consent-aware conversions, events, and enhanced matching. Instagram too
Conversions delivered through Google's Data Manager API, the interface Google is moving everyone to
Server-side events, user properties, and e-commerce data via the Measurement Protocol
Consent-aware conversions, events, and parameters
Server-side conversion delivery for lead and B2B campaigns
UET conversions delivered server-side
Conversions and events through Pinterest's server-side API
Consent-aware conversion delivery
Server-side conversion events
Floodlight and DV360 activity, without the browser round trip
Feed event data directly into Lens for dashboards, reports, and cross-platform analytics
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Route to your own CRM, warehouse loader, or any HTTP endpoint you control
Honors user consent, integrates with your CMP, and only sends data when authorized
Server-side collection captures events that client-side pixels miss due to browser limitations
When users decline consent, Echo's privacy mode preserves aggregated insights without collecting personal data
Replace multiple client-side scripts with one lightweight tag for better Core Web Vitals and user experience
Built for the cookieless future. Server-side collection works regardless of browser privacy changes
Events collected server-side record the visitor's country, state and city, so regional reporting works on server-side traffic too
Bot filtering is per destination, and suppressed events are counted rather than silently dropped, so a number that moves always has a reason
Echo doesn't just respect privacy, it understands it. It reads your CMP configuration in real time, detects Global Privacy Control signals, and automatically adapts its behavior based on each visitor's consent state.
When a user hasn't consented to any category, Echo enters privacy mode. Instead of going dark, it continues to collect event data but automatically strips all fields classified as PII: names, emails, IP addresses, device IDs, and any personal identifiers. What's left is clean, anonymous event data that powers your dashboards and reports without ever compromising user privacy.
The result: your analytics never have a blind spot, your legal team stays happy, and your users' choices are fully honored.
Reads consent state from Shield, our own consent platform, as well as OneTrust, Cookiebot, CookieYes, TrustArc, Osano, Usercentrics, Termly, Quantcast and custom implementations in real time.
Detects and honors GPC browser signals automatically. No configuration needed. Echo respects the signal out of the box.
When consent is declined, Echo strips all PII from events: no names, emails, IPs, or device IDs. Anonymous event data still flows to your dashboards.
Full Google Consent Mode v2 support. Sends correct default and update signals so Google tags behave properly based on consent state.
Each destination can have its own consent requirement. Meta only gets data when marketing consent is granted. GA4 gets analytics-only consent. You control the mapping.
Every event records its consent state at time of collection. If a regulator asks, you have evidence that consent was checked before any data was sent.
All plans include onboarding support and all destinations.
Server-side tracking that your privacy team will love.