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Integrations

TagPipes + LinkedIn

Send your website conversions server-side to LinkedIn conversion rules through the Conversions API.

Echo: LinkedIn Conversions API

Echo sends the conversion events you choose to your LinkedIn conversion rules, server-side.

How you set it up

  1. Paste a LinkedIn access token into Settings > Security & Access as a Bearer Token connection.
  2. In Echo, open Destinations, click Add Destination and choose LinkedIn.
  3. Map each Echo event name you want to send to a LinkedIn conversion rule ID.
What it sendsOnly the events in your conversion mapping, in batches of up to 100, each with an event_id for removing duplicates.
Match keysThe LinkedIn click ID (li_fat_id), which the TagPipes website SDK captures.
LimitsNo LinkedIn sign-in. No hashing by default. Pasted LinkedIn tokens expire and have to be replaced.
PlanIncluded with every Echo plan. Counts as one destination.

Documentation: Echo destinations

What every Echo destination does

  • A per-destination event filter decides which events are sent.
  • You choose the consent categories an event needs before it is sent. Global Privacy Control signals and bot traffic are handled per destination.
  • Failed sends are retried, then held and replayed automatically.
  • There is no "send a test event" button yet, and Echo does not yet compare what it sent with what the platform recorded.

More on the module: Echo product page.

Other ways TagPipes works with LinkedIn

AutoTag

Generates the LinkedIn Insight Tag in Google Tag Manager. AutoTag

Auditor

Checks that the LinkedIn tag fires on the pages it should. Auditor

How your data is handled

  • Credentials you add are stored in Settings > Security & Access, and you can remove them there at any time.
  • Each company sees only the data from the accounts and sources it connected.

Read the Privacy Policy and the Terms of Service.

TagPipes monitors, configures and reports. It does not determine legal compliance and does not provide legal advice. Output is informational and reflects observed state at the time of observation. Rawsoft's expertise is technology, not law; please confirm any regulatory interpretation with your own counsel.

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Send LinkedIn your real conversions.

Sign up and add LinkedIn as an Echo destination, or ask us for a walkthrough first.

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