TagPipes + TikTok
Send your website conversions server-side to your TikTok pixel through the Events API.
Echo: TikTok Events API
Echo sends conversion events from your site to your TikTok pixel server-side. It does not read reporting data from TikTok.
How you set it up
- In TikTok, get your Pixel Code and an Events API access token.
- Paste the token into Settings > Security & Access as a Bearer Token connection.
- In Echo, open Destinations, click Add Destination and choose TikTok. Add a test event code if you want to check events in TikTok first.
| What it sends | Events in batches of up to 500, each with an event_id so TikTok can remove duplicates against your browser pixel. |
|---|---|
| Match keys | The TikTok click ID (ttclid) and the user agent. Events with no identifier are dropped. |
| Limits | No default field mapping and no automatic hashing for TikTok: email and phone are not sent unless you write a custom mapping. No TikTok sign-in. Lens has no TikTok Ads reporting source; use the REST API source or Airbyte. |
| Plan | Included with every Echo plan. Counts as one destination. |
Documentation: Echo destinations
What every Echo destination does
- A per-destination event filter decides which events are sent.
- You choose the consent categories an event needs before it is sent. Global Privacy Control signals and bot traffic are handled per destination.
- Failed sends are retried, then held and replayed automatically.
- There is no "send a test event" button yet, and Echo does not yet compare what it sent with what the platform recorded.
More on the module: Echo product page.
How your data is handled
- Credentials you add are stored in Settings > Security & Access, and you can remove them there at any time.
- Each company sees only the data from the accounts and sources it connected.
Read the Privacy Policy and the Terms of Service.
TagPipes monitors, configures and reports. It does not determine legal compliance and does not provide legal advice. Output is informational and reflects observed state at the time of observation. Rawsoft's expertise is technology, not law; please confirm any regulatory interpretation with your own counsel.
More integrations
- Google Ads
- Google Analytics 4
- Google Search Console
- Adobe Analytics
- BigQuery
- Meta
- Snapchat
- Microsoft Ads
- Floodlight (CM360)
- OpenAI (ChatGPT Ads)
- Amazon S3
- Google Cloud Storage
- REST APIs
- Airbyte
- Olo
- SFTP export
- Webhooks
- Shopify
- Twilio
Every platform in one list: all integrations.
Send TikTok the conversions your browser misses.
Sign up and add TikTok as an Echo destination, or ask us for a walkthrough first.
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