Integrations
TagPipes + Floodlight
Send your website conversions server-side as Floodlight activity hits for Campaign Manager 360.
Echo: Floodlight activities
Echo sends conversion events from your site as Floodlight activity hits, server-side.
How you set it up
- In Echo, open Destinations, click Add Destination and choose Floodlight.
- Enter your advertiser ID, then a default activity group and activity tag, or map each event to its own activity.
| What it sends | One hit per event. The ord value carries the order or event ID, so Floodlight can remove duplicates. |
|---|---|
| Limits | No credential is involved, so there is nothing to validate up front. A wrong advertiser or activity shows up only in Campaign Manager. |
| Plan | Included with every Echo plan. Counts as one destination. |
Documentation: Echo destinations
What every Echo destination does
- A per-destination event filter decides which events are sent.
- You choose the consent categories an event needs before it is sent. Global Privacy Control signals and bot traffic are handled per destination.
- Failed sends are retried, then held and replayed automatically.
- There is no "send a test event" button yet, and Echo does not yet compare what it sent with what the platform recorded.
More on the module: Echo product page.
How your data is handled
- Credentials you add are stored in Settings > Security & Access, and you can remove them there at any time.
- Each company sees only the data from the accounts and sources it connected.
Read the Privacy Policy and the Terms of Service.
TagPipes monitors, configures and reports. It does not determine legal compliance and does not provide legal advice. Output is informational and reflects observed state at the time of observation. Rawsoft's expertise is technology, not law; please confirm any regulatory interpretation with your own counsel.
Send Floodlight your real conversions.
Sign up and add Floodlight as an Echo destination, or ask us for a walkthrough first.
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