Overview
Relay campaigns exist so you don't have to rewire the same Meta pixel, Google Ads conversion, and TikTok tag on every single short link you create. You configure the pixel stack once at the campaign level, then every link you add inherits those settings. If a specific link needs something different, you can override any field at the link level without breaking the shared default.
Campaigns also give you aggregate reporting. The campaign detail page rolls up clicks across every link it contains so you can answer questions like "how did our holiday promo perform across all channels" without stitching together per-link numbers.
Navigate to Campaigns
Open Relay > Campaigns from the left sidebar. The Campaigns page lists everything you've set up, sorted by most recently active. Each row shows the campaign name, link count, and total clicks so you can spot your heaviest-lifting campaigns at a glance.
Click Add Campaign to create a new one. Campaigns live inside the property you're currently viewing, so switch property first if you're setting up for a different client or site.
Name and configure
Give the campaign a name that tells future-you what it's for. "Summer 2026 YouTube Pre-Roll" is a good name. "Campaign 3" is not. The name appears in reporting and in the link creation dropdown, so clarity pays off.
Add a description if the campaign has any unusual handling (a unique attribution window, a specific landing page behavior, anything a teammate might trip over). Then configure the default pixel settings: which platforms fire on click, what conversion events they send, and any overrides to the UTM stamping behavior. These defaults propagate to every link you attach to this campaign.
Save the campaign. You can always come back and adjust the defaults later. Existing links won't retroactively change, but new links created after the update will pick up the new defaults.
Add links to the campaign
When you create a tracking link (Relay > Links > Add Link), select this campaign from the Campaign dropdown. The link immediately inherits the campaign's pixel configuration. You'll see the campaign's default pixels pre-selected in the pixel picker on the link edit page.
If this specific link needs different behavior (say, a different Meta pixel because it belongs to a sub-brand, or a unique Google Ads conversion action), override just that field on the link. The override is link-local and doesn't affect the campaign or any other link in it.
View campaign performance
Click into the campaign from the campaigns list to see its performance dashboard. Total clicks, active link count, and per-link breakdown are all visible on the detail page. Use this view to identify which links are pulling weight in the campaign and which ones never got traction, which usually tells you something about the channel or creative rather than the link itself.
Click-level data is available in near-real-time. There's no delay waiting for a nightly batch, so you can test a link, share it internally, click through once from your phone, and confirm the tracking flows correctly within seconds.
Campaign-level pixel settings are the biggest time-saver when you're launching dozens of links with the same tracking stack. Every link can still override the campaign default if it needs unique pixels, so you don't lose flexibility. Group campaigns by client, channel, or marketing initiative so reporting tells a coherent story: one campaign per media partner, one per seasonal push, one per client engagement.
Troubleshooting
New links aren't picking up campaign pixel defaults
Make sure you actually selected the campaign before configuring the link. If you configure pixels first and then assign the campaign, the link-level choices win and the campaign defaults don't apply. Start fresh: pick the campaign first, then let the pixel defaults pre-populate.
Campaign-level pixel changes didn't affect existing links
This is by design. Campaign defaults apply at link creation time; they don't retroactively mutate existing links. If you want to roll out a pixel change across every link in a campaign, open each link and re-save, or ask support about a bulk-update script.
Clicks show in Relay but not in the ad platform
The pixel configuration is probably wrong or the consent state blocked the fire. Open a link from the campaign, click the Test button to preview a click, and watch the network tab in your browser. You'll see exactly which pixels posted and which were blocked.