Everything below is live in production for customers today. Newest first.
Events collected server-side now record the visitor's country, state and city alongside the rest of the event, and that location flows through into reporting.
Why it matters: Regional performance was previously invisible on any traffic flowing through server-side collection. Country-level reporting is live; city-level accuracy is still being improved.
A monitoring layer that watches the TagPipes collection pipeline itself, separate from the monitoring customers configure for their own data. New checks are added as configuration rather than as a release, and each alert carries its own troubleshooting notes.
Why it matters: Collection problems are now caught by us, usually before a customer notices a gap in their numbers.
Server-side conversion delivery to Google Ads now runs on Google's Data Manager API.
Why it matters: Google is retiring the previous interface. This is done, so no customer action is needed and no conversion delivery is interrupted.
TagPipes now includes a full consent management platform: consent banner, preference centre, consent records, an embeddable cookie declaration built from an actual scan of the site rather than a questionnaire, Google Consent Mode v2 support, US state opt-out handling, and consent shared across linked domains. Data subject request handling is live alongside it.
Why it matters: Consent management no longer needs a separate vendor and a separate bill, and the cookie declaration is generated from what the site actually does.
Reporting data now lives in a column-store database with a separate database per customer.
Why it matters: Dashboards return faster, larger datasets stay affordable, and reporting volume is no longer the constraint on what can be tracked.
Any Lens table can be published as a fast key/value API for a website, tag manager or app, with its own access key and an allowlist of the sites permitted to call it. Product catalogues, store locators, pricing matrices, loyalty tiers.
Why it matters: The data already in your reporting warehouse can now be read live by the site itself, without a separate engineering project.
Not legal advice. TagPipes monitors, configures and reports. It does not determine legal compliance and does not provide legal advice. Anything above describing consent, privacy or data protection features is a description of what the software does, not a statement about your obligations. Rawsoft's expertise is technology, not law. Please confirm any regulatory interpretation with your own counsel.
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