Floodlight activity request
A Campaign Manager 360 Floodlight hit that records a conversion or site activity.
The request at a glance
- Request
GEThttps://ad.doubleclick.net/ddm/activity/src=<config-id>;type=<group>;cat=<activity>;ord=<n>- Sent by
- DoubleClick and Floodlight
- Typically triggered by
- The page or action a Floodlight activity is set to count
- Related cookies
- IDE, test_cookie
What this request is
A Floodlight activity request records a conversion for Campaign Manager 360. Its parameters are separated by semicolons inside the URL path rather than in a query string.
The src, type and cat values together identify exactly which Floodlight activity was counted.
What typically triggers it
- Loading a page that carries a Floodlight tag, such as an order confirmation.
- An action a tag manager maps to a Floodlight activity, such as a form submission.
Important parameters
| Parameter | What it means | Source |
|---|---|---|
src | Floodlight configuration ID: the advertiser's Floodlight account. | Vendor-documented |
type | Activity group tag string. | Vendor-documented |
cat | Activity tag string: the specific activity. | Vendor-documented |
ord | A random number for cache busting, or the order ID on sales activities. | Vendor-documented |
u1, u2, ... | Custom Floodlight variables. | Vendor-documented |
How to find it on a site
- Open the site in Chrome, open DevTools (F12, or Cmd+Option+I on a Mac) and go to the Network tab.
- Reload the page and type
ddm/activityinto the filter box. - Click a matching request and open Payload to read its parameters.
- Read src, type and cat from the path to see which activity fired.
Sources
- Campaign Manager 360 Help: Floodlight tags
- Google: Cookies used by Google advertising and measurement products
The endpoint, the sender and the parameters marked vendor-documented were checked against the sources above on . Browse all network requests.
Know when a tag stops firing
TagPipes Auditor checks with real browsers that your marketing pixels fire with the right parameters, and alerts you when tracking breaks. Pulse checks how marketing tags behave against your consent banner.
TagPipes monitors, configures and reports. It does not determine legal compliance and does not provide legal advice. Output is informational and reflects observed state at the time of observation. Rawsoft's expertise is technology, not law; please confirm any regulatory interpretation with your own counsel.