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Works with
what you already use.

Every platform TagPipes connects to, in one place: where your events can go, where your data can come from, and which tag and consent platforms we speak natively.

Echo - Event Destinations

Twelve server-side event destination types

Echo routes consent-compliant events to every major ad and analytics platform through their official server-side APIs, plus TagPipes Lens or any HTTP endpoint you control. Consent, Global Privacy Control and bot filtering are applied per destination before dispatch. All destination types are included on every Echo plan, with no per-destination fees.

Meta (Facebook)Conversions API
Instagram
Google Analytics 4Measurement Protocol
Google AdsData Manager API
TikTokEvents API
Pinterest
Snapchat
Reddit
LinkedIn
Microsoft Ads
Floodlight
TagPipes LensReporting warehouse
CustomAny HTTP endpoint you control
Details and setup guides: Echo product page · Destinations documentation
Lens - Data Sources

Seventeen Lens source types

Lens builds unified tables, boards and shareable reports from analytics platforms, ad accounts, event streams, files, warehouses and storage you own. Three of the seventeen are composite types that build a table out of tables you already have. Platforms without a dedicated connector, Meta and TikTok among them, come in through the REST API source or Airbyte.

Google Analytics 4Backfill up to 400 days
Google AdsSearch, Display, Shopping, PMax
Google Search ConsoleBackfill up to 480 days
Adobe AnalyticsReport suites and segments
BigQueryTables, wildcards, custom SQL
OloOrder export, flattened
Echo EventsYour own server-side stream
CSV UploadsCRM exports, offline sales
Manual EntrySmall tables, typed in
JSONL FeedsLine-delimited JSON
REST APIsCursor and page pagination
Airbyte
Your own S3Role assumption, external id
Google Cloud Storage
JoinComposite of other tables
PivotComposite of other tables
UnionComposite of other tables

Monitoring sources (Observer)

Google Analytics 4All Observer plans
Adobe AnalyticsProfessional and Enterprise
Custom data sourcesEnterprise
Details and setup guides: Lens product page · Lens documentation
AutoTag + Auditor - Tag and Pixel Platforms

15+ marketing platforms in GTM

AutoTag generates GTM tags, triggers, and consent settings for the platforms below, including pre-built templates for common e-commerce and restaurant stacks. Auditor validates pixels from all major platforms, and any conversion pixel beyond them.

Google Tag Manager
Meta (Facebook)
Google Analytics 4
Google Ads
TikTok
Pinterest
Snapchat
Twitter / X
LinkedIn
Microsoft Ads
Reddit
The Trade Desk
Floodlight
Quantcast
Hotjar
OloTemplate
ShopifyTemplate
ThanxTemplate
Monkey MediaTemplate

Don't see your platform?

Echo's custom destination reaches any HTTP endpoint, and Lens's API source can poll any JSON REST endpoint. If your stack is unusual, tell us about it.