Before you start
Capture the beacon. In the browser's developer tools, open the Network tab, filter on /b/ss/, and copy the request URL. The tool reads Adobe Analytics beacons only. You can paste either the full URL or just its query string.
Decode it
- In Blueprint, open Tools > Beacon Interpreter.
- Paste the beacon into URL.
- Click Submit.
Read the result
The result is split into tabs. Only tabs with values appear, and each shows a count.
| Tab | Contains |
|---|---|
| All | Every parameter in the request |
| Adobe | Standard Adobe parameters, such as page name, referrer, browser size |
| Events | Success events |
| eVars, Props | Conversion and traffic variables |
| Hier, List | Hierarchy and list variables |
| ContextData | Context data variables |
| ActivityMap | Activity Map parameters |
| Products | One row per product: Category, Product, Quantity, Price, eventN, eVarN |
Hover a key to see what the parameter means.
Warnings
Problems found in the beacon appear above the tabs:
| Warning | Meaning |
|---|---|
| Duplicate Product! | The same product appears twice in the products string |
| Missing Product Quantity! | A product has no quantity |
| Missing Product Price! | A product has no price |
| Missing E-commerce Events! | Products were sent without purchase, scAdd, scRemove or prodView |
| Missing Variable! | A variable the tool expects is absent: channel, currency, pageName, page URL or name space |
| Undefined! | A variable was sent with the value undefined |