Lens

Brand Palettes

A brand palette sets the chart colors, accent color and report background for boards and reports, and can pin a value such as Organic to the same color everywhere.

Create a palette

  1. Go to Configure > Brand Palettes and click + New Palette.
  2. Enter a Palette Name and choose the Scope: company-wide (all properties) or one property.
  3. Set the Series Colors: up to 24 colors, used in order for chart series. Reset to system defaults restores the standard set.
  4. Optionally set a Primary Color. It drives the KPI accent, the active tab and single-series charts. Left blank, it is the first series color.
  5. Optionally set a Report Background. Left blank, reports stay dark.
  6. Save the palette.

Pin a value to a color

Under Pinned Labels, lock a value to a color, for example Organic to green and Paid Search to blue. A pinned value keeps its color on every tile (donut, line, bar and others) on every board and report that uses the palette. Matching ignores capitalization and surrounding spaces and applies to any dimension. A palette can hold up to 200 pinned labels.

Pin your channels

Pinning the five or six channel names you report on most makes boards readable at a glance: the same channel is the same color on every tile and every report.

Which palette a board or report uses

Lens takes the first one that exists:

  1. The palette picked on the board or report itself.
  2. The default palette for the property.
  3. The default palette for the company.
  4. The system colors.

To make a palette the default, click the star on its card in Brand Palettes. A property default wins over the company default for boards and reports on that property.

What a palette does not change

  • Status colors stay fixed: green, amber and red still mean good, warning and bad on every board, so health and change figures read the same everywhere.
  • The Report Background applies to reports only. Boards keep their standard background.
  • Cloning a board or report does not copy its palette. Pick it again on the copy, or rely on the default.