Find Insights

What Insights does

Analyze answers "what do I want to know?". Insights answers "what should I know?". It looks at every measure your analysis area offers, compares the last complete week with the week before, and shows the changes that matter, ranked by impact. It uses the same definitions as Analyze, so a finding always matches the same question asked there.

Before you start

The property needs an active analysis area with measures. See Semantic Models. If none is set up, Insights says "There is nothing to scan yet".

Find insights

1. Open Insights from the Lens sidebar.
2. If the property has more than one analysis area, pick one in Analysis area.
3. Click Find Insights. Lens compares the two weeks, then checks each finding. This takes a few seconds.

When you come back, Insights shows the last scan instead of an empty page. Clicking Find Insights within 15 minutes of a scan of the same week returns that scan; the line above the findings then says "From the scan run" with its time. Click Run again to scan anyway. Only one scan runs per analysis area at a time.

"Last week" starts on the property's week start day, and the dates follow the analysis area's reporting time zone. The exact dates are shown above the findings.

Read the findings

Insights states changes neutrally. A rise is not marked good and a fall is not marked bad.

How findings are chosen and ranked

1. Material changes only. A change must be big enough to matter. With the default rules, a count or amount must move at least 10% and be at least 50 on the larger week; a rate must move at least 2 percentage points; something that was zero last week must reach at least 50.
2. Key outcomes first. Your Lens admin can mark a measure as a Key business outcome or Exclude from Insights in the analysis area. Key outcomes rank ahead of the rest; excluded measures are never scanned.
3. Then by size. Inside each group, a bigger move, measured against its threshold, ranks higher, with a gentle preference for bigger volumes, so a 12% move on thousands ranks above a 12% move on dozens.
4. Variety. If two findings are driven by the same thing in the same direction, the lower one moves down the list so the top five are not the same story told twice.
5. At most five findings are shown.

For the top three findings, Lens also breaks the change down by a few fields, such as device or channel, to find where it is concentrated. A part is named only when it accounts for a meaningful share of the change.

What "Verified by Lens" means

Every finding shown has passed these checks. A finding that fails one is left out, never shown with a weaker label. Click Verified by Lens on a finding to see them:

• The analysis ran through Lens and returned a complete answer.
• Both weeks are fully covered by the data, with the dates.
• The answer was not cut short.
• The analysis area's version is recorded with the finding.
• Every number in the finding's wording matches a value the analysis returned.

The panel also lists the Supporting analyses (the week-over-week comparison, the breakdown, the weekly history), the measure's Definition, and the Wording: either "Written by Lens from the analysis", or "Written by AI, every number checked against the analysis". When AI writes the supporting sentences, it never writes the headline, and any sentence with a number that does not match is thrown away.

Open a finding in Analyze

In the Verified by Lens panel, click Open in Analyze to open the analysis behind the finding, with the exact weeks it compared. From there you can break it down further, change the view, save or share it. Open the headline analysis and Open the weekly history open the other supporting analyses when they exist.

When there is nothing to show