How it fits together
| Piece | What it is |
|---|---|
| Template | A set of parameters, such as utm_source, utm_medium and utm_campaign |
| Parameter | One query parameter with its rules: required, a default value, a regular expression |
| Campaign | A named group of links that uses one template |
| Link | A landing page URL plus a value for each parameter |
1. Create a template
- Open Tools > Campaign Manager.
- Click the arrow next to Add Campaign and choose View Templates.
- Click Add Template, enter a Title and Description, and click Submit.
2. Add parameters
- On the Templates list, open the template.
- Click Add Parameter.
- Fill in the fields and click Submit.
| Field | What it does |
|---|---|
| Title | The label shown on the link form |
| Name | The query parameter name added to the URL, for example utm_source |
| Default Value | A fixed value. The field is locked on the link form and always added |
| Description | Notes for whoever builds links |
| Regular Expression Rule | The value must match this pattern before the link can be saved |
| Is Required | The link cannot be saved without a value |
3. Create a campaign
Go back to Campaigns, click Add Campaign, enter a Title and Description, pick the Template, and click Submit.
4. Add links
- Open the campaign and click Add Link.
- Enter the Landing Page URL, for example
https://www.example.com/spring_sale. - Fill in each parameter. The finished URL builds on the right as you type.
- Click Copy URL to copy it, then Submit to save the link.
The campaign page lists every link with a column per parameter. The copy icon on a row copies that link.