What TagPipes is
TagPipes is one workspace for your marketing data stack. It generates and checks tracking tags, collects and forwards events server side, monitors the numbers you care about, and puts your data on boards and reports. Each of those jobs is a module, and every module works inside the same two containers: a company and a property.
| Term | What it is | Example |
|---|---|---|
| Company | Your organization's account. Users, connections, notification groups and your plan belong to the company | Demo Shop |
| Property | One digital touchpoint inside the company, such as a website, an app, a TV app or a point-of-sale system. Almost everything you build in a module belongs to one property | Main Website, https://www.example.com |
A company can have many properties. Each property has its own time zone and week start, which decide how dates and weeks are shown in its reports. See Property Settings.
Step 1: Sign in
- Go to
https://my.tagpipes.comand enter your Email address and Password. - Tick Keep me signed in if you are on your own computer.
- Click Sign in.
Forgot your password? Click Forgot password? above the password field. New to TagPipes? Click Request access at the bottom of the sign-in page.
Step 2: Pick a company
After sign-in you land on Companies, the list of companies you can access.
- Type in Search companies... to filter the list. Press
/to jump to the search box. - Click the star on a company to pin it. Pinned and Recently Visited appear at the top of the page. They are stored in your browser, so they do not follow you to another computer.
- The gear icon opens the company's Settings. It shows only if you can edit that company.
Click a company name to open it.
Step 3: Pick a property
The Select Property page lists the company's Active Properties, with any decommissioned ones in their own section below. As on Companies, you can pin properties, and the ones you opened last appear under Recently Viewed.
Click a property card to open its Tools page.
If the company has no properties yet, you see No Properties Found and a Go to Settings button. Add one under Settings > Properties, as described in Property Settings.
Step 4: Open a module from Tools
The Tools page is the launcher for the property you picked. It shows one tile per module, in alphabetical order. Click a tile to open that module for this property.
Once you are inside a company, the top bar also has a property menu and a module menu, so you can switch without going back to Tools. Modules that are not on your company's plan are left out of the module menu; their Tools tile opens an upgrade page instead. See Modules and Plans.
What you should see
After the four steps you are inside a module, with the company and property shown in the page breadcrumb. Everything you create there belongs to that property.
The modules
| Module | Tools tile says | What it does | Start here |
|---|---|---|---|
| Activate | Trigger Real-Time Experiences | Personalizes your site with targeting rules and experiments that push data layer events for your own tags | Experiences |
| Auditor | User Flow Simulation & Tag Validation | Runs scripted visits to your site and checks that tags fire with the right data | Create an Audit |
| AutoTag | Generate Tracking Tags | Builds marketing and privacy tags into your Google Tag Manager container | Configure a Project |
| Blueprint | Solution Design Reference | Holds your tracking requirements, scenarios and QA plans | Requirements |
| Echo | Signals Recovery | Collects events server side and forwards them to analytics and ad platforms | Set Up a Pipeline |
| Lapse | Catch Abandoned Journeys | Detects visitors who start a journey, such as a cart, and do not finish it | Get Started with Lapse |
| Ledger | GTM Container Audits | Produces an audit report of a Google Tag Manager container | Generate a Report |
| Lens | Data Intelligence | Syncs data into tables and shows it on boards and shareable reports | Get Started with Lens |
| Observer | KPI Monitoring | Watches your metrics and emails you when one moves outside its expected range | Datasets |
| Pulse | Website Health Monitoring | Scans your site in a real browser for privacy issues and broken pixels, and scores it | Create a Scan |
| Relay | Attribution Link Management | Creates tracked short links and campaigns and reports their clicks | Create Tracking Links |
| Score | Digital Maturity Assessment | Scores your marketing stack across several dimensions and publishes a shareable report | Create an Assessment |
| Shield | Privacy Request Management | Takes in and tracks privacy requests submitted through public intake forms | Intake Forms |
| Terrain | Map Your Data | Maps your data | How Terrain Works |
Before you build: three company settings
Most modules rely on settings that live at the company level. Set them up once:
| Setting | Why | Page |
|---|---|---|
| Connections | Lens, AutoTag, Echo and others read your Google, Meta and other accounts through a saved connection | Connections |
| Notification groups | Alerts from Observer, Auditor, Lens, Pulse and others go to a named list of email addresses | Notification Groups |
| Property time zone and week start | Decide what "yesterday" and "last week" mean on every board | Property Settings |