Tile Reference

Tile types

Each type has its own page with a worked example, every setting and how the numbers are calculated.

Overlap, Attribution, Funnel, Time to Conv., Retention and Journey need a table with a user key (for example a client or user ID) and can use cohorts.

Sizes

Options by tile type

Date range

A tile's relative range includes today. The board picker's "Last N days" ends yesterday unless Include today is on. See Dates and Time Zones.

Comparisons

The board compare is a viewer choice and is not saved with the board.

Filter operators

Tile filters and board filters accept these operators. Several tile filters must all match.

Any other operator, such as begins_with or a regular expression, shows an error on the tile rather than returning nothing. For "starts with", use contains with a value long enough to be unambiguous.

Board-level controls

View links

Add these to a board or report URL to open it on a given view. A link's range wins over the board default.

Pages in this section

AttributionA table of first-touch, last-touch and assisting users per channel, with conversions credited to each user's last channel. Use it to see which channels open and which close.BarA bar tile shows a metric over time as columns, side by side or stacked by group, with an optional total line and comparisons. Use it for period totals and how groups make them up.ComparisonA Comparison tile puts one metric's current total next to an earlier period's total, with the change, and a day-by-day chart of both periods and their variance.ContentA content tile holds your own text, links and simple formatting instead of data. Use it for section headings, notes on how to read a board, and caveats about the numbers.Cross-tabA Cross-tab tile is a grid of one metric: rows by one dimension, columns by another, with row, column and grand totals.DonutA donut tile shows how a metric splits across the values of one dimension, as slices of a ring, with an optional second ring for an earlier period. Use it for a simple mix with a few values.FlowA Sankey diagram of journeys stored as path values, such as google / cpc > email / newsletter, sized by a metric. Use it to show how conversions flow through step 1, step 2 and onward.FunnelA funnel chart of how many users match each step, where every step only counts users who also matched all the steps before it. Use it to find where people drop out.IntradayAn Intraday tile shows today's metric hour by hour against the same weekday last week and last year, with week-over-week and year-over-year changes so far today.JourneyA Sankey diagram of the channels converting users moved through, built straight from user-level event rows. Use it to see the common channel sequences that end in a conversion.KPIA KPI tile shows one metric as a single big number for the date range, with an optional change against an earlier period. Use it for the headline figures a reader should see first.LineA line tile plots a metric over time, as one line or one line per group, with optional stacking, a total line and comparisons. Use it to see trends and spot changes.Monthly YoYA Monthly YoY tile shows one metric month by month for this year against last year on a January to December axis, with a variance line and a year-to-date total.OverlapA heatmap of how many users appear under two values of the same dimension, such as two traffic sources. Use it to see which channels share an audience.RetentionA cohort matrix of how many members are still active in each period after they started, from subscription start and end dates or from repeat activity. Use it to track churn and repeat behavior.TableA Table tile lists one row per value of a dimension, with one or more metric columns, an optional comparison column, a share of total, a Total row and paging.Time to ConversionA table of how many days users take from their first row to their first conversion, by the channel they first arrived through. Use it to see which channels convert quickly.US MapA US Map tile shades each US state by one metric, from a dimension that holds state codes or names, so you can see where your results come from.