Add a property and set its name, URL, time zone, week start, custom date ranges, AI features, platforms and environments. Time zone and week start decide how every board and report on the property reads dates.

Before you start

You need edit access to the company. Without it, Add Property and the edit icon are not shown.

Add or edit a property

On Companies, click the gear icon next to the company to open Company Settings, then click Properties.
Click Add Property, or the edit icon on an existing row.
Fill in the fields below. Only Property Name is required.
Click Create Property (new) or Save Changes (existing).

You can also reach the edit page from Select Property: click the edit icon on a property card.

The Properties list shows each property's name, URL, time zone, status and when it was last modified. A time zone shown in gray with "company default" under it is inherited from the company.

Property Details

Field	What it does	Default
Property Name	The name shown across TagPipes, for example "Main Website". Required	Empty
Identifier	A short unique ID such as `main-website`. Leave it blank and it is made from the name. It cannot be changed after the property is created, and two properties in one company cannot share it	From the name
URL	The property's main address, for example `https://www.example.com`	Empty
Description	Free-text notes	Empty
Timezone	The time zone used for scheduling, reports and date display on this property	-- Inherit from Company --
Week Starts On	Sunday or Monday. Set Monday for ISO-style weeks	Sunday

How time zone and week start affect reports

Time zone. Boards and reports show dates in the property's time zone. If the property has none, the company's Default Timezone is used (set in Company Profile), and if that is empty, America/New_York. "Today" and "yesterday" on a board are today and yesterday in that zone, so a property set to Los Angeles rolls over to a new day three hours after one set to New York.

Changing the time zone does not change the data stored in your tables; it changes how dates are shown and which hours fall on which day. Each Lens table also records the time zone its own dates are stored in. Dates and Time Zones explains how the two interact and how to keep days from shifting.

Week start. Week Starts On decides what a week is wherever TagPipes works in calendar weeks:

Where	Effect
This Week and Last Week date ranges	The week begins on the day you set
Same Day Last Week comparisons on KPI, Comparison and Table tiles	The full calendar week before the week the range ends in
Week-over-week comparisons	Weeks are lined up on the day you set

The public report link for a board uses the same time zone and week start as the board.

Custom Date Ranges

Named date ranges you add here appear in the date picker on every board and report of the property, under the name you give them. Click + Add Date Range, enter a Range name and pick a kind:

Kind	Settings	Example
Rolling	Last N day(s), week(s) or month(s), and whether to include today	Last 13 weeks, include today off
Calendar	One of Today, Yesterday, This Week, Last Week, This Month, Last Month, This Quarter, Last Quarter, This Year, Last Year, Month-to-Date, Quarter-to-Date, Year-to-Date	"Fiscal QTD" set to Quarter-to-Date
Absolute	A start and an end date	"Spring Sale 2026", 2026-03-01 to 2026-03-31

A row with no name is dropped when you save, and so is an Absolute range missing either date. Calendar ranges follow the property's week start.

Status

Shown on existing properties only. Turn the toggle on to mark the property Decommissioned. A decommissioned property is moved to its own section on Select Property and Properties and left out of the property menu in the top bar, but its data and setup are kept. Turn it off to make the property active again.

Delete is permanent

The trash icon on the Properties list removes the property from the company after you confirm. To retire a property you may need later, decommission it instead.

AI Features

Turn on Enable AI-powered features to make AI summaries and data interpretation available on Lens board tiles for this property. It is off by default.

Platforms

A list of the tracking platforms on this property, such as GA4, Meta or Google Ads, kept as a reference. Click + Add Platform and enter:

a platform name, for example ga4, meta or google_ads
a label, for example "GA4 Main Stream"
any number of IDs as key and value pairs, added with + Add Id, for example measurement_id = G-XXXXXXX or pixel_id = 1234567890

Rows left completely empty are dropped when you save.

Environments

The URLs of the property's environments. Click + Add Environment and enter a name, such as production or staging, and its URL.

AI Connector

On an existing property, the AI Connector button at the top of the page opens the property's AI connector page in Lens.

Troubleshooting

Message	Cause	Fix
Property name is required	Property Name is empty	Enter a name
A property with this identifier already exists	Another property in the company already uses that Identifier	Enter a different identifier, or change the name before the identifier is generated
Dates on a board look a day off	The property time zone does not match how your source data is dated	See Dates and Time Zones

Property Settings